Digital Marketing Trends Forecast for 2019

Another year has come to an end. With each passing year, some of the existing technologies improve, some become obsolete, while some new technologies come into being. However, the objective of digital marketing has always been the same, i.e., getting and retaining your audience’s attention. Therefore, while the trends in digital marketing may change everywhere, the fundamental idea behind this concept remains constant. Here are a few digital marketing trends that you should look out for in 2019.

 

    • Artificial intelligence: AI can be understood as a bunch of computers analyzing data rapidly, thereby, establishing a pattern in behaviors. AI can be leveraged to get insights into users who display behavior similar to those of existing customers. Analyzing consumer data can provide useful information regarding the neighborhoods that should be targeted by your business.

 

    • Chatbots: Although businesses worldwide have displayed little inclination towards adopting chatbots, it is estimated that by 2022 companies will save around $10 billion per year using chatbots. Chatbots can carry out customer service tasks and can help answer repetitive questions from customers.

 

  • Audio and smart speakers: Voice can be the next disruptor in the digital marketing sphere. Try optimizing your website to facilitate voice search. However, you should have a clear idea regarding what your potential clients are searching for and the relevant questions they may ask. Try incorporating those phrases and questions throughout your website. Through an FAQ section, jot down the answers to the questions that you have discovered. When these questions get picked up, your site will rank higher in the voice search.

 

Local influencer marketing: Although influencer marketing has been in the news for a while now, local influencers are rapidly acquiring the influencer marketing space. Most companies with a limited budget and a specific target audience are relying on local influencers to endorse their brand, and put together long-term promotions and campaigns.

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