To get ahead of the competition and keep your popularity on social media, you need to be on top of the latest trends!
From cool video edits to new-age filters, we’re covering 7 social media trends of 2019, as well as the best apps and hacks to help you recreate these trends on your channels.
It’s time to take things to the next level and grow your social following and boost your engagement!
#1: Make your Page Pop with Animated Stories
When it comes to social trends in 2019, it doesn’t get much bigger than stories — over 500 million people now use Instagram Stories every day.
And stories aren’t just making waves on Instagram and Facebook. A number of other platforms such as YouTube and Spotify are getting involved with new in-app stories features!
The rise of stories in general has led to a new engaging trend — animated stories.
From motion graphics to scrolling text, you can now create a super dynamic experience on your stories to better engage with your audience.
As if it wasn’t easy enough – there are already a ton of apps out there that do all of the hard work for you! Apps such as Mojo and InStories are perfect if you’re looking to add animations to your stories.
All you have to do is upload your static content, choose your animation effect, and the Mojo app does all of the hard work for you!
Adding simple animations — like scrolling text or moving images — to your stories is a quick and easy way to create a more exciting experience for your followers.
#2: Vintage is in – Edit with Grain, Dust, and Light Leaks
When it comes to content editing trends, “vintage” is having a moment right now.
From grain to dust to light leaks — if it looks like it was recovered from a beat-up film roll, then you’re doing something right.
To recreate these vintage film effects, you can use the Meitu app to turn your pictures into vintage polaroids — or add a load of grain inspired filters from their vast catalog.
Meanwhile, the Afterlight app is great for adding grain, dust, and light leaks — creating that realistic “old film” look that is so popular right now.
In the video sphere, Filmm and Prequel are both great apps for adding cool watermarks, grain, dust, light leaks, and distortion to videos, creating that vintage “home video” vibe.
#3: Stop Traffic with Video Subtitles
According to Digiday, up to 85% of video on Facebook is now watched without sound — so being able to communicate your message without audio is more important than ever!
The subtitles trend isn’t just limited to Facebook either. It’s quickly filtering into Instagram, YouTube, and even Pinterest.
Adding subtitles can help engage your viewers and improve your retention rates — plus, it’s also an easy way to make your video content more user-friendly for people with a hearing impairment.
Thankfully, there’s a range of apps out there that allow you to add subtitles to your video content, without having to manually type out a lengthy script.
When it comes to live video, you can use the Clipomatic app to add subtitles while you record. All you have to do is hit the record button, speak clearly, and your words will appear in the form of a caption right on your recording.
For prerecorded video, you can use the Caption This app to for your subtitles — just upload your recorded video and wait for your captions to populate.
For a more traditional route, you can manually add subtitles to your videos with the desktop app Kapwing — which lets you upload any video and overlay subtitles that are in sync with your content.
#4: Collaborate with Like-Minded Brands
The days of a brand only featuring their products on social are definitely a thing of the past.
In 2019, collaboration is key, and we’re seeing more brands than ever sharing their spotlight with other like-minded brands.
Associating with brands that capture a similar target audience allow you to share from a shared promotional moment, but also provide a contextual “lifestyle” that your audience can associate with.
If you want to get into this trend, think about brands with a similar target audience and complementary aesthetic — then you can consider the likelihood that your target audience would use their product and yours alongside each other.
#5: Plan Your Grid Aesthetic
A cohesive, well-planned Instagram grid is a powerful “at-a-glance” business card for your brand!
This is why many brands and influencers are now “alternating” their posts to create a high-impact profile page aesthetic that fits their personalities.
Although this may seem like a lot of effort, an impressive feed aesthetic can determine whether someone follows your profile or not — so it’s definitely worth it in the long run.
However, this trend is quite easy to achieve when you plan your content in advance with apps such as Later’s Visual Instagram Planner.
Just drag and drop your photos onto the visual planner, rearrange them to see how they’ll look in your Instagram feed, and then save to schedule them. It’s worth checking out other similar apps such as “Preview” which make it simple to rearrange your Insta feed.
#6: Be as Transparent as Possible
2018 was a massive year for social media networks. Facebook battled privacy and data sharing concerns while Twitter struck down troll accounts while making it easier to report harassment. More and more companies are also starting to take note of what their customer data was being used for.
Sprout conducted a great study on brands and transparency, where they found that 55% of customers believed that brands were only somewhat transparent on social media. Millennials are also now expecting more transparency out of brands than politicians or friends and family. There’s plenty of room to grow for brands in transparency, it is a trend that is here to stay.
If brands want to get on top of this, they can start with what consumers actually want on social media. The three main desires are product or service changes, company values and business practices. This may mean publicizing product iterations or app updates, demonstrating your company values and giving more behind-the-scenes looks at your business.
Going deep on transparency will take some time to plan but in the long run, it’s been proven to be worth the effort. Remember that saying you’re transparent is not the same as actually being transparent. Your words must be backed up by actions.
#7: Make the Most of Video Content
It should not be much of a surprise that video is on this list, or that video gets more engagement in general than any other content type.
Marketers, brands, and businesses must have a video strategy in 2019.
What to keep an eye on:
- Live Video: Victoria Edwards, Senior Manager of Social Media for GuideWell Connect, expects to “see more brands potentially partnering with influencers or developing content that has more of a real human touch, than highly produced content.”
- Vertical video: “2019 will be a breakout year for IGTV with Instagram pushing the app front and centre. Plus, we’ll see continued growth in vertical video consumption on Facebook,” according to Mari Smith.
- Interactive video: “Just posting native video won’t quite be enough in 2019. Now you will need to craft short videos that can run as ads without seeming out of tune with interactive shows on Facebook Watch and IGTV,” said Michelle Stinson Ross, Marketing Operations Director at Apogee Results.
- More smartphone-quality videos: “Marketers are going to be able to get away with videos made on a smartphone to keep up with the pace of content consumers are looking for. The ephemeral content trend really makes these smartphone-quality videos an acceptable form of content that doesn’t decrease your brand equity. If anything, it makes your brand more approachable and trustworthy,” says Nancy Rothman, Director of Marketing at MeetEdgar.
- Video remarketing: “You also have so many remarketing capabilities when someone watches your video and I expect our video capabilities and analytic data to continue to improve and provide us with even more granular targeting based off video advertisements,”
Here are some tips for video:
- Set specific goals for what you’d like your video to achieve.
- Create a 30-60 second second video that is captivating and can be used across the social media platforms.
- When it comes to stories, create 15 second segments of full videos to use as teasers – repurpose and reuse content when you can.
- Make the first 10 seconds of video as exciting as possible! 10-15 seconds is when viewers start losing interest and leave your video, keep them interested to prevent this.
Keeping up with the latest creative trends is a sure-fire way to make sure your brand stands out from the crowd on social media.