With the rise of online visual culture, companies are becoming more aware that they need to focus on more than just content. Design is more than just making your website pretty, it can affect the way your website is perceived and engaged with. In fact, companies that paid attention to their design were found to be more successful. Here are some of the ways that good design can contribute to the overall success of your company.
Makes your brand memorable
There are a lot of websites out there now, and all of them are competing to gain and retain new users. In an information-rich environment, attention is limited, so it is up to you to find ways to make people notice and remember your brand. One way of doing this is by designing a strong brand image. Here, colour can play a key role. Studies have found that the use of colour can help humans to better remember what they have seen. So when designing your brand, remember to choose your colours wisely.
Your choice of design isn’t just about looks, it is there to support your content and make it understandable to a potential client or customer. Aesthetically pleasing info-graphics, for example, are a great way to make your website beautiful and your data easy to digest. People are largely visual learners, so laying things out with graphic design is the most effective way to do it. In addition to this, you can match the colours in your graphics to your own brand’s palette, which will make your brand image just that much more cohesive.
Makes use of trends
Though everyone’s taste differs, there are certain elements of visual design that change in popularity over the years. This can include colour schemes, geometric shapes, even fonts. By tapping into what’s popular you can incorporate it into your brand design, and know that its visual style will automatically look good. Of course it is important to still maintain the integrity of your own brand, whilst adjusting to trends, so the challenge for you as a designer is to combine popular elements with your own established style.
Target your market
If you’re an online finance provider, you don’t want to be mistaken for a T-Shirt concept store. Reaching the right audience is all about branding. When a potential client clicks on your site, you want them to feel sure that they’re at the right place. Your design is the most important part here, as you only have a few seconds to convince them to stay. Your website design is also how you will communicate your company values. If your company values are clearly shown via your design choices, you will be more likely to attract like-minded clients. It is up to you to set the tone for your website, and you can make it serious, fun, chaotic, or orderly, all with the power of design.
Convince viewers to engage
The purpose of your website, in the end, is to get potential clients to become regular clients – you want them to sign up for your services or buy your product. This requires a call to action on your part, and the way that you design this call to action can have a big impact on how effective it is. Certain phrases will encourage active engagement, such as “sign up now” “buy new office supplies”, and it takes the right phrases to convince your potential clients. With expert design, you can make sure that your calls to action are as convincing as they can be.
As we can see, branding is about more than just looks. Your design choices will affect how people perceive your company values, your services, and your reliability, so it’s important to make a strong impression in those first few seconds after someone has clicked on your website. When it comes to being memorable, clear, and convincing, expert design makes all the difference.