Best Social Media Marketing platforms for B2B
Business to Business marketing may use some of the same channels as B2C, but that doesn’t mean that they work in the same way. If you want to make the best connections with other businesses, you’ll have to know which platforms are best and how. Here are our top three social media platforms for creating inter-business relationships, as well as our thoughts about how you should use them.
When it comes to business to business marketing, the most important thing is to create and maintain relationships. Whether you’re a local family-run business or a multinational giant, all of your business deals with other companies run on trust. LinkedIn is the best platform for building and keeping business relationships. One of the ways that this can be done is by sharing links and information on your feed. You can also post updates about your business, and interact with similar updates from your client’s business. Congratulating someone on a business win is fast and easy, and shows your client that you care about keeping in contact.
LinkedIn is especially good for international business relationships. You easily connect with other people in the same industry as yourself, or you can search for businesses that you know might need your services. Once you have found a potential client or sector, use LinkedIn’s tools to make a convincing sales pitch. LinkedIn has many insightful tools that can give you all the information you need about a potential client. This can help you to craft a perfect approach to sales. On top of this, you can combine this information with specifically targeted ads – these can be based on demographics such as location and sector.
If you’re a small company, you want to make connections. If you’re a large company, you want to make yourself liked. Twitter can do both of these things. The first advantage of using Twitter is that anyone can see anyone’s Tweets – which makes it possible for you to become visible to potential clients or customers. This also means that your company’s Twitter account can ‘join in’ on conversations that are relevant to your business. For example, if you sell antivirus software, look for conversations from companies that work mainly online. Twitter is also a good way to get your product or service reviewed. Make a connection with a company that can review your product, and you are guaranteed to widen your reach to similar companies.
Facebook offers a lot of useful services that can help your B2B relations. One of the best parts is that you set the budget of how much you want to pay for ads – you can always stay within your price limit. Like LinkedIn, Facebook also offers you the chance to target a narrow audience. This way you can choose to only have your ads be seen by businesses that might be interested in your service. Having a well-populated Facebook page will also make your business seem more legitimate, which is even more important for B2B than it is for B2C.
Social media is no longer just about staying in touch with friends, or about watching cat videos. It is becoming part of the business world, and if you want to stay ahead, you’ll need to understand how to use it. For tips on which platforms to use for B2C, check out our other article.