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Advertising Photography

01.

FAQ

Photography studios are used to photograph a wide range of things, such as people, animals, and a wide range of objects, such as vehicles and jewelry. Typically, a photographic studio will begin as a blank area or an empty room. After that, the photographer will create backdrops and determine what to include and remove from the shot, such as model clothes and props.

The most significant distinction between studio and location photography is that the studio photographer has complete control over the photoshoot. When on location, photography might be done inside or outside. When photographing outside, the photographer must fight with elements such as wind, rain, and changing light conditions. When photographing inside, the photographer may be confronted with less-than-ideal lighting and distracting backdrop objects.

When shooting on location, the photographer must bring some of the “studio” materials with him or her. While this might assist give the location a more professional feel, setting up a location shot to match the optimum conditions in a well-equipped studio is nearly impossible. When shooting in the controlled environment of a studio, on the other hand, the photographer has complete control over every aspect of the photo, including the lighting scheme.

A range of backgrounds from various genres will be used in studio photography. Simple monochromatic backgrounds for portrait shots, as well as elaborate backgrounds that replicate outdoor environments, such as a beach or a bustling street, will be used to make it appear as if the photo was taken on location. Models are frequently dressed in specialized clothes and props, which might range from a period-specific outfit to a set of reading spectacles.

Lighting is essential to effective studio photography, and even the best models, costumes, and props can’t compensate for inadequate lighting. The type of camera, whether the medium is film or digital, the size and nature of the subjects, the skin tone of the models, the color of the clothing, and whether the photo is a portrait, still life, or specialized fashion shoot can all influence lighting requirements.

To obtain the ideal effect in studio photography, both the positioning and color of the lighting are crucial. In certain circumstances, the photographer may wish to create a dramatic shot with intentionally placed shadows, but in others, such as when photographing a product such as a diamond ring for an advertising campaign, the photographer will set up the lighting so that no shadows are cast at all.

A photography agency is a business that manages all aspects of their creative talent’s careers. Collaborating with a photography agency can assist you in obtaining new work, developing more established industry contacts, and negotiating financial deals and projects.

When a graphic designer or photographer refers to a photo agency, they are usually referring to a stock photography company.

These are companies that amass massive collections of stock photos (along with vector graphics, films, and other forms of media) from artists, offer them to consumers under a royalty-free license for a low price, and then share the proceeds with the artists.

A photographic agency serves as “middlemen” in the stock photography industry. They function as a go-between for photographers who own the rights to their images and want to market them to designers and creatives who need high-quality photos quickly and for a low price.

Photo agencies usually operate online, with a website hosting their whole image library, a search engine for easily discovering photos, and image packs or credit packs for on-demand purchases, as well as stock image subscriptions for customers that require new photos on a regular basis.

Photographers and artists who want to sell their work can submit their images to the photo agency through the internet, and if accepted, they will be placed in the catalog. In the form of royalties, the artist receives a portion of each and every sale of one of their images.

The benefit of a photo agency is evident for creatives and business owners: it’s so much easier and faster to go to a single website and find all the relevant images for marketing and visual content than it is to go to different photographers depending on the sort of image you want.

Furthermore, a stock photo membership can help you save a lot of money in the long run by allowing you to download new images almost instantaneously with just one mouse click.

02.

We believe that photography has the ability to tell a story and that stories have the ability to sell.

Our staff at DarkMatter has years of experience creating high-quality photos that will help you increase sales and improve your company's performance.

It's all too easy for companies to waste time trying to develop attractive photos for their websites, marketing campaigns, and social media accounts.

The difference between professional and amateur photography, on the other hand, is all in the details.

And, as the saying goes, these things are important.

Restaurants, cafes, retail stores, gyms, recreational centers, and a variety of other companies must demonstrate their quality and individuality.

Capturing the value of your products and services can help to put your company in the best light and set you apart from the competition.

03.

Why should you hire a professional photographer?

Clear, detailed photographs are valued by 67 percent of customers as being more significant than product information, full descriptions, and customer ratings.

A Photographic Agency can help you:

Make a more professional impression

Boost your sales

Encourage marketing

Outsource to a marketing agency to create shareable content and save time.

04.

The approach to photography used by DarkMatter is unique.

We'll oversee the shoot while you call the shots.

We collaborate with you to find your vision and the best strategy for achieving your goals.

We can design, shoot, and edit the perfect images for your business, whether you want to attract new clients and members or update your identity.

That's because we're more than just photographers; we're also masters in marketing and branding.

We don't simply make pretty pictures; we also capture your company's personality and originality to help you express your business story and attract clients.

DarkMatter's dedicated photography team is ready to express your message one picture at a time if you're wanting to renew your image.

Contact Us, Today!

We'd love to hear from you.

Fast Moving Consumer Goods Industry

The fast moving consumer goods (FMCG) industry is one of the largest market sectors globally, this industry represents companies that produce low-cost products that are continuously in high demand. At DarkMatter, our aim when working with brands that represent the FMCG sector is to deploy marketing strategies that ensures that the brand stands out, to continuously reaffirm trust in the brand and thus establish loyalty to the product.

Because we understand that although Fast Moving Consumer Goods are in high demand, it becomes a challenge to project the goods as unique and special in the minds of consumers due to the availability of many other brands of the categories of the products. At DarkMatter, we deploy solutions that make your brand come to life in an innovative and exciting way, consistently improving the brand’s identity and maintaining a trustworthy reputation to feed back into enabling your sales goals.

Industrial Industry

The companies within the industrial market play an increasingly vital role in growing our everyday economy. At DarkMatter we understand the significance of this role, we are also aware that the industrial sector is further characterised by extreme competitiveness and high uncertainty; hence why our aim when working with industrial brands is to establish and increase brand affinity and to draw up well thought-out strategies that align with the company’s strategy, to achieve their desired goals.

Additionally, to help industrial brands achieve a wider reach of clients, our marketing strategies meet this brief through strategic content to reach the right target market for the industrial sector.

Tech Industry

At DarkMatter, we are proud to play a part in accelerating the growth of businesses at the forefront of technological innovation; some of the clients we continue to work closely with in this sector include; IBM, Microsoft and HP to mention a few. However, we understand the challenges that come with translating and explaining the technology of the brand into simple solutions to the average individual.

Through our work we aim to improve your brand’s messaging, to help distinguish your message from the competition. Moreover, and most importantly we synthesize and translate the complex tech message to ensure it is conveyed clearly and consumers simply get the idea. Because of our experience, DarkMatter further understands the B2B intricacies tech companies face with regards to digital marketing, we have seen how B2B marketing campaigns can be outdated, run short and not achieve desired results. Therefore, we ensure that we develop clear B2B marketing strategies and ideas that bring fresh, new perspectives that are specifically geared towards creating consistent B2B Brand Equity and ultimately sales enablement.

Pharmaceutical Industry

The pharmaceutical industry carries the vital role of providing health and wellness products. However, marketing these products is not done without challenges, this is because of inadequate brand awareness, complex regulations and increased competition within the sector.

DarkMatter recognises these critical marketing challenges faced in the pharmaceutical industry, we therefore focus on conceptualizing innovative brand solutions that are tailored to support specific pharmaceutical strategic objectives. Our brand solutions include Business to Consumer communication regarding over the counter goods; this strategy allows us to build your braind equity in the market, creating stronger top of mind awareness, while further providing greater understanding about the features and benefits offered by your product.

Our key team members have a deep understanding of pharmacology, this is essential in ensuring that the pharma products are experienced in an exciting and relatable way by the consumer.