Every person has a unique tale to tell. Yours is far more potent than you realize.
We breathe life into your brand and make the intangible tangible.
Do you have trouble explaining your product to others? Do you need to demonstrate a sophisticated piece of software? Do you want your target audience to remember your brand?
We connect you with expert motion graphics designers that are schooled in your sector and have access to a wide range of tools to fuel their creativity.
It's time to bring your brand to life.
DarkMatter's Animation Explainer Videos are really effective.
Explainer videos with animation not only keep viewers' interest, but also assist them to remember your products and services. Explainer videos with animation keep your brand in front of people's minds. From the 'how to' manufacture an item to how things work; sophisticated processes and technical systems (think; Ikea flat-pack furniture). An animation explainer film is what you need if you're trying to promote a product or show how your organization works.
Regardless of how hard the subject matter is, a painstakingly scripted and superbly made animation explainer video gets your point across clearly and effectively. We construct your message on social media or your website using a combination of voice-over, captions, motion graphics, and animation to display your product or service, inspire, inform, and influence individuals.
After spending so much time, effort, and money to attract customers to visit your website, the last thing you want to do is overwhelm them with generic stock photography, intricate text, and long scrolling pages of information. Using bespoke animated explainer movies and motion graphics that are suited to your brand's identity helps you promote your offering in a professional manner. It's taken to the next level by adding music, sound effects, and a professional narration with subtitles.
Having snappy and engaging animation explainer video material up front on your website's main landing page is a terrific approach to introduce users to your product or service and make a good first impression. A well-designed and targeted landing page with an animated explainer video will assist create a considerably more sophisticated and effective experience, increasing your chances of encouraging visitors to browse your site and take action.
The process of creating animated explainer videos can be very straightforward. To begin, you'll need to decide on the major themes you want your audience to remember (any more than four will be a stretch for your audience to remember). Then, for the voice-over, you'll need to compose a basic script plan (we can help you with this part). Based on some important facts you provide, we'll collaborate with you to produce a brilliantly worded and captivating script. After you've finalized your screenplay, you'll need to create a look and feel for your animated explainer video. Typically, this will refer to your brand rules (fonts, colors, logos, and so on) or website design aspects. Now that we've agreed on the storyline and style, it's time to start storyboarding so we can visualize the major sequences before we start animating.
If you want a voice-over, we'll use the timings from this to create the animation's "backbone." The voice-over contributes to the final animation's tonality, tempo, and timing. Each scene is then painstakingly animated, with music added to assist add drama and emotion to the plot and to help establish a mood for the film. The next step is to add sound effects and any captions that will help punctuate the messages at important points during the animation. And that's it - you've got a finished animation that's ready to share! You may not opt to include all of these features depending on your budget and timeline; each brief is unique, and we'll work with you to find the best fit for your company.
There's nothing that offers as much versatility as animation when it comes to developing a series of movies that demonstrate your product's features and benefits. You can experiment with 3D modelling software (rendered in a flat illustration style) in addition to ingenious 2D animation (created using vector lines and shapes), which gives you the freedom to explore every aspect of your product while keeping the 'look and style' modest and informative, complementing the 2D illustration style.
In 2D animation, rotoscoping is frequently employed to generate highly realistic living action. Animators utilize this technique to trace over live-action movie footage frame by frame. It's popular in the visual effects industry since it allows the figure to be composited over a different background. Below is a stylized rendition of this; can you determine which Hollywood film it's from? Many of our clients, who use a variety of these industry standard tactics, find animated product videos to be the ideal solution. An aesthetic product explainer animation, when done well, is an elegant and very powerful approach to display your product, inspire, inform, and persuade people.
There are a variety of reasons why you might need to explain a complex subject to your consumers. It's possible that you'll need to demonstrate how to use a product, explain a complex procedure, show them how a product is manufactured, or provide an example of your product in action.
However, because you aren't with them in person, it can be tough to express yourself well in writing. That's where explainer videos with 2D animation come in. Using 2D animation explainer videos has numerous advantages. You can teach hard issues in a straightforward and accessible way with these attractive animations.
Furthermore, the videos' vivid design and colors make them a highly engaging kind of content. A 2D animation explainer film is a terrific method to attract more viewers while also offering them a glimpse into your brand's creativity and innovation.
OK Social is a top 2D animation explainer video production company. Scriptwriting, sound effects, graphics, design, and 2D animation are just a few of our specialists' specialties.
We communicate with our customers on a frequent basis so that we can fully understand their objectives for this new piece of digital content. Then we create 2D animation explainer videos that are cutting-edge and check all of their boxes.
We'd love to hear from you.
The fast moving consumer goods (FMCG) industry is one of the largest market sectors globally, this industry represents companies that produce low-cost products that are continuously in high demand. At DarkMatter, our aim when working with brands that represent the FMCG sector is to deploy marketing strategies that ensures that the brand stands out, to continuously reaffirm trust in the brand and thus establish loyalty to the product.
Because we understand that although Fast Moving Consumer Goods are in high demand, it becomes a challenge to project the goods as unique and special in the minds of consumers due to the availability of many other brands of the categories of the products. At DarkMatter, we deploy solutions that make your brand come to life in an innovative and exciting way, consistently improving the brand’s identity and maintaining a trustworthy reputation to feed back into enabling your sales goals.
The companies within the industrial market play an increasingly vital role in growing our everyday economy. At DarkMatter we understand the significance of this role, we are also aware that the industrial sector is further characterised by extreme competitiveness and high uncertainty; hence why our aim when working with industrial brands is to establish and increase brand affinity and to draw up well thought-out strategies that align with the company’s strategy, to achieve their desired goals.
Additionally, to help industrial brands achieve a wider reach of clients, our marketing strategies meet this brief through strategic content to reach the right target market for the industrial sector.
At DarkMatter, we are proud to play a part in accelerating the growth of businesses at the forefront of technological innovation; some of the clients we continue to work closely with in this sector include; IBM, Microsoft and HP to mention a few. However, we understand the challenges that come with translating and explaining the technology of the brand into simple solutions to the average individual.
Through our work we aim to improve your brand’s messaging, to help distinguish your message from the competition. Moreover, and most importantly we synthesize and translate the complex tech message to ensure it is conveyed clearly and consumers simply get the idea. Because of our experience, DarkMatter further understands the B2B intricacies tech companies face with regards to digital marketing, we have seen how B2B marketing campaigns can be outdated, run short and not achieve desired results. Therefore, we ensure that we develop clear B2B marketing strategies and ideas that bring fresh, new perspectives that are specifically geared towards creating consistent B2B Brand Equity and ultimately sales enablement.
The pharmaceutical industry carries the vital role of providing health and wellness products. However, marketing these products is not done without challenges, this is because of inadequate brand awareness, complex regulations and increased competition within the sector.
DarkMatter recognises these critical marketing challenges faced in the pharmaceutical industry, we therefore focus on conceptualizing innovative brand solutions that are tailored to support specific pharmaceutical strategic objectives. Our brand solutions include Business to Consumer communication regarding over the counter goods; this strategy allows us to build your braind equity in the market, creating stronger top of mind awareness, while further providing greater understanding about the features and benefits offered by your product.
Our key team members have a deep understanding of pharmacology, this is essential in ensuring that the pharma products are experienced in an exciting and relatable way by the consumer.