For years third-party software marketers have used the infamous advertising cookie to track individuals’ online activity in order to tailor ads specifically to them based on their online behaviour. Privacy advocates have for a long time been averse to this practice as it is seen as a violation of privacy. Hearing their pleas, earlier this […]
TikTok and Instagram Reels are the Kings of short form video content at the moment and if you aren’t utilising them, chances are you’re missing out on engaging your audience where they spend most of their time. It’s safe to say both of these platforms blew up during the Covid19 lockdowns last year. While TikTok […]
Launched in 2016, TikTok is a rapidly growing social media platform that now boasts over 500 million active users worldwide. In 2019 TikTok became the world’s third most downloaded non-gaming app of the year with an excess of 1.5 billion app downloads. However, even though the app may be gaining popularity, marketing on it may […]
Welcome to the age of the almighty socials, a time when it’s not a question of whether your brand needs to be on social networks but rather how to best utilize social media – it’s a necessity, not an option. It’s an opportunity to meet your audience where they are and build relationships with them […]
It’s pretty clear why webinars are a big hit nowadays. With most things having moved online, it is not surprising that companies are trying to make the best of things. Webinars are an easy and cost-effective way to boost your brand’s image and connect with your target market. Pick the right background You want all […]
Technological changes are always exciting, and the last year has had a big impact on the digital realm. Being stuck indoors meant that many people engaged more with technology. The demand for digital transformation was high, and it looks like that will continue in 2021. Here are some of the emerging trends for the year. […]
Business to Business marketing may use some of the same channels as B2C, but that doesn’t mean that they work in the same way. If you want to make the best connections with other businesses, you’ll have to know which platforms are best and how. Here are our top three social media platforms for creating […]
Here at Dark Matter we love websites – and we especially love websites with unique and creative designs. We also like to keep our finger on the pulse – to know what is new and worth paying attention to. So, going into 2021, what makes a good website? What is the best practice for designing […]
Just like in life, there’s no easy answer. The social media channel that you focus on should reflect your goals. Are you looking to gain a wider audience? Consolidate an existing audience? Or just strengthen your brand image? So here is a short guide on which platform best suits your goals I want to […]
Everyone is going digital, and their business is too. If you’re worried about making your business stand out – well, you should be. Attention online is limited. You need a strong online marketing strategy if you want to compete. Here are some tips on how to do this. Work on User Experience A website […]
Nowadays there is a huge amount of traffic on the internet. Attention is scarce – and scarcity creates value. The challenge with digital marketing is in keeping attention on your page. Your website has a few seconds to convince people to stay. Loading speed plays a much bigger role than you might think. Here are […]
You probably can’t wait to get to 2021 and leave this messed up year in the past where it belongs. 2020 has been rough for businesses, and we can only hope that 2021 offers a little more optimism. Many companies have had to move online this year, which is why digital marketing has become so […]