It becomes vital, in any business, to watch what your audience is saying about your brand. Your audience is a gauge in a number of ways, helping you understand where you stand in relation to their needs and what their real-time perceptions are of your business. So what exactly is sentiment analysis, and why do […]
The world is getting smaller in the 21st century. At the same time, we are experiencing less physical engagements with clients and our audiences. However, the drive to understand our audiences is still on the rise. How do we go about understanding them? Well, that’s where analytics come into play. Data is king in this […]
To get ahead of the competition and keep your popularity on social media, you need to be on top of the latest trends! From cool video edits to new-age filters, we’re covering 7 social media trends of 2019, as well as the best apps and hacks to help you recreate these trends on your channels. […]
A digital agency is a business responsible for providing strategic direction, creative design and technical development for screen-based products and services. Some digital agencies bring graphic design and copywriting together with technology and modern marketing techniques. By putting together a creative mix of artistry, science, engineering, and passion to deliver profitable solutions in a very […]
Many South Africans want professional-looking pages across social media but are mostly unwilling to put their brand in the hands of others – even if they are experts. We all believe we know what is best for our brand and that we know exactly what we are doing across platforms such as Facebook, Instagram or […]
In today’s day and age it is difficult to keep up with all the individual technological advancements. Just in one day you receive a long list of email newsletters from websites you forgot you had subscribed too. This is sent in conjunction with boring marketing campaigns discussing important topics like phishing and internet protection, which […]
Ever wonder why the Silicon Valley start-ups move from the garage into the big time? Yes, it involves tremendous amounts of hard graft and years of it. Yes, the founders have elite IQ’s and above average EQ’s. Yes, they breathed life into one brilliant idea and found a team of dedicated passionate individuals to believe […]
Return on Investment (ROI) is critical for any marketing effort. When it comes to digital marketing, it has a much wider impact and is not confined within the limits of just the online effort itself. Every digital marketer worth their salt knows that their goal is to achieve the highest Return on Investment possible for […]
Looking to escape the corporate rat race and become a creative juggernaut. Well maybe have a good look in the mirror and think twice because most people aren’t ready for what they are going to experience in the “creative industry”. The hours are long and the over time pay is… well R0. Get ready to […]
A poor CI (Corporate Identity) can often cause more problems than it solves. Poor branding seeps into every part of the business, it messes with client interaction, it causes misalignment within employee ideals and can be problematic for merchandising and self-promotional work. Above all else, it just looks bad! First impressions count far more in […]
The more words and clutter that are on a landing page the less likely the page is to convert. If you are looking to make a sale always use a specialized landing page & be clear what you want people to do. 6 Landing Page Rules for Success: Communicate Effectively What is the […]
The 14th of February has passed and it brought us: expensive chocolates, red roses, secret admirers, potential rings on fingers and love in the air. Many of us lonely enough on this Hallmark holiday (and in advertising) might have looked at it objectively and saw it for what it was… a content creators not so […]