The key to driving a successful social media strategy is finding the right voice to connect with the consumer. This is why an influencer plays an essential role in amplifying your brand message in a more relatable manner to your target audience. Influencer marketing is a mainstream form of digital marketing that enables influencers to […]
Colour TV was only invented somewhere between 1946 and 1950. Anything before this is a little hard to imagine without pictures. What is even harder is to understand that the Hubble telescope has been in space for 31 years and is still sending us pictures of faraway planets in black and white. All the pictures […]
For years third-party software marketers have used the infamous advertising cookie to track individuals’ online activity in order to tailor ads specifically to them based on their online behaviour. Privacy advocates have for a long time been averse to this practice as it is seen as a violation of privacy. Hearing their pleas, earlier this […]
TikTok and Instagram Reels are the Kings of short form video content at the moment and if you aren’t utilising them, chances are you’re missing out on engaging your audience where they spend most of their time. It’s safe to say both of these platforms blew up during the Covid19 lockdowns last year. While TikTok […]
Launched in 2016, TikTok is a rapidly growing social media platform that now boasts over 500 million active users worldwide. In 2019 TikTok became the world’s third most downloaded non-gaming app of the year with an excess of 1.5 billion app downloads. However, even though the app may be gaining popularity, marketing on it may […]
Welcome to the age of the almighty socials, a time when it’s not a question of whether your brand needs to be on social networks but rather how to best utilize social media – it’s a necessity, not an option. It’s an opportunity to meet your audience where they are and build relationships with them […]
It’s pretty clear why webinars are a big hit nowadays. With most things having moved online, it is not surprising that companies are trying to make the best of things. Webinars are an easy and cost-effective way to boost your brand’s image and connect with your target market. Pick the right background You want all […]
Technological changes are always exciting, and the last year has had a big impact on the digital realm. Being stuck indoors meant that many people engaged more with technology. The demand for digital transformation was high, and it looks like that will continue in 2021. Here are some of the emerging trends for the year. […]
Business to Business marketing may use some of the same channels as B2C, but that doesn’t mean that they work in the same way. If you want to make the best connections with other businesses, you’ll have to know which platforms are best and how. Here are our top three social media platforms for creating […]
Here at DarkMatter we love websites – and we especially love websites with unique and creative designs. We also like to keep our finger on the pulse – to know what is new and worth paying attention to. So, going into 2021, what makes a good website? What is the best practice for designing your […]
Just like in life, there’s no easy answer. The social media channel that you focus on should reflect your goals. Are you looking to gain a wider audience? Consolidate an existing audience? Or just strengthen your brand image? So here is a short guide on which platform best suits your goals I want to […]
Everyone is going digital, and their business is too. If you’re worried about making your business stand out – well, you should be. Attention online is limited. You need a strong online marketing strategy if you want to compete. Here are some tips on how to do this. Work on User Experience A website […]
The fast moving consumer goods (FMCG) industry is one of the largest market sectors globally, this industry represents companies that produce low-cost products that are continuously in high demand. At DarkMatter, our aim when working with brands that represent the FMCG sector is to deploy marketing strategies that ensures that the brand stands out, to continuously reaffirm trust in the brand and thus establish loyalty to the product.
Because we understand that although Fast Moving Consumer Goods are in high demand, it becomes a challenge to project the goods as unique and special in the minds of consumers due to the availability of many other brands of the categories of the products. At DarkMatter, we deploy solutions that make your brand come to life in an innovative and exciting way, consistently improving the brand’s identity and maintaining a trustworthy reputation to feed back into enabling your sales goals.
The companies within the industrial market play an increasingly vital role in growing our everyday economy. At DarkMatter we understand the significance of this role, we are also aware that the industrial sector is further characterised by extreme competitiveness and high uncertainty; hence why our aim when working with industrial brands is to establish and increase brand affinity and to draw up well thought-out strategies that align with the company’s strategy, to achieve their desired goals.
Additionally, to help industrial brands achieve a wider reach of clients, our marketing strategies meet this brief through strategic content to reach the right target market for the industrial sector.
At DarkMatter, we are proud to play a part in accelerating the growth of businesses at the forefront of technological innovation; some of the clients we continue to work closely with in this sector include; IBM, Microsoft and HP to mention a few. However, we understand the challenges that come with translating and explaining the technology of the brand into simple solutions to the average individual.
Through our work we aim to improve your brand’s messaging, to help distinguish your message from the competition. Moreover, and most importantly we synthesize and translate the complex tech message to ensure it is conveyed clearly and consumers simply get the idea. Because of our experience, DarkMatter further understands the B2B intricacies tech companies face with regards to digital marketing, we have seen how B2B marketing campaigns can be outdated, run short and not achieve desired results. Therefore, we ensure that we develop clear B2B marketing strategies and ideas that bring fresh, new perspectives that are specifically geared towards creating consistent B2B Brand Equity and ultimately sales enablement.
The pharmaceutical industry carries the vital role of providing health and wellness products. However, marketing these products is not done without challenges, this is because of inadequate brand awareness, complex regulations and increased competition within the sector.
DarkMatter recognises these critical marketing challenges faced in the pharmaceutical industry, we therefore focus on conceptualizing innovative brand solutions that are tailored to support specific pharmaceutical strategic objectives. Our brand solutions include Business to Consumer communication regarding over the counter goods; this strategy allows us to build your braind equity in the market, creating stronger top of mind awareness, while further providing greater understanding about the features and benefits offered by your product.
Our key team members have a deep understanding of pharmacology, this is essential in ensuring that the pharma products are experienced in an exciting and relatable way by the consumer.