Return on Investment (ROI) is critical for any marketing effort. When it comes to digital marketing, it has a much wider impact and is not confined within the limits of just the online effort itself. Every digital marketer worth their salt knows that their goal is to achieve the highest Return on Investment possible for […]
Looking to escape the corporate rat race and become a creative juggernaut. Well maybe have a good look in the mirror and think twice because most people aren’t ready for what they are going to experience in the “creative industry”. The hours are long and the over time pay is… well R0. Get ready to […]
A poor CI (Corporate Identity) can often cause more problems than it solves. Poor branding seeps into every part of the business, it messes with client interaction, it causes misalignment within employee ideals and can be problematic for merchandising and self-promotional work. Above all else, it just looks bad! First impressions count far more in […]
The more words and clutter that are on a landing page the less likely the page is to convert. If you are looking to make a sale always use a specialized landing page & be clear what you want people to do. 6 Landing Page Rules for Success: Communicate Effectively What is the […]
The 14th of February has passed and it brought us: expensive chocolates, red roses, secret admirers, potential rings on fingers and love in the air. Many of us lonely enough on this Hallmark holiday (and in advertising) might have looked at it objectively and saw it for what it was… a content creators not so […]
Social media today is quite different from the one five years ago. In its earliest times, it was only used for connecting with people with similar interests, and sharing ideas with them. With the rapid rise in the number of users, it has become a part of digital marketing and is being actively used for […]
Every business person wants to see their website on the first page of a Google search. Ever heard the phrase, ‘If you want to hide a dead body, put it on the second page of Google’? That’s because data has shown that more than 75% of people don’t go onto the second page of Google […]
With design being the cornerstone of any creative agency we have come to realise how important a brief can be for both the client and the designer. It serves as a guide for the designer and insurance for the client. If you are unsure what a brief is let us quickly define it: a design […]
When discussing digital versus traditional media, it has to be kept in mind that digital is an evolution of traditional media, and it would not exist without respect to its predecessor. When comparing these two types of marketing options, we can simply compare; Old vs New, Fixed vs Mobile, Long vs Short, Assumption vs Analytical, […]
Throughout human history we have seen significant rises of civilisations, ideologies, corporations, and of course people in power. Before the 21st century the rise of people came in the form of Kings, Queens, Politicians and Celebrities. With the advent of social media and the different platforms ever growing use across the connected world, we have […]
With the ever expanding capabilities of web design and development, brands have gone crazy for the latest trend; the Microsite. If you haven’t heard this term before, don’t be worried, because there are others that are unfamiliar with the idea too. However, it may be known better to some in its buzz wordiness: like the […]
Social media acts as a platform which not only helps people connect globally, but also functions as a powerful digital marketing tool. In the current business scenario, social media can be used as a leverage, and help in expanding the business efficiently and quickly. In today’s rapidly changing marketing landscape, social media has become almost […]