The key to driving a successful social media strategy is finding the right voice to connect with the consumer. This is why an influencer plays an essential role in amplifying your brand message in a more relatable manner to your target audience. Influencer marketing is a mainstream form of digital marketing that enables influencers to […]
With the rise of online visual culture, companies are becoming more aware that they need to focus on more than just content. Design is more than just making your website pretty, it can affect the way your website is perceived and engaged with. In fact, companies that paid attention to their design were found to […]
To get ahead of the competition and keep your popularity on social media, you need to be on top of the latest trends! From cool video edits to new-age filters, we’re covering 7 social media trends of 2019, as well as the best apps and hacks to help you recreate these trends on your channels. […]
A poor CI (Corporate Identity) can often cause more problems than it solves. Poor branding seeps into every part of the business, it messes with client interaction, it causes misalignment within employee ideals and can be problematic for merchandising and self-promotional work. Above all else, it just looks bad! First impressions count far more in […]
The 14th of February has passed and it brought us: expensive chocolates, red roses, secret admirers, potential rings on fingers and love in the air. Many of us lonely enough on this Hallmark holiday (and in advertising) might have looked at it objectively and saw it for what it was… a content creators not so […]
The fast moving consumer goods (FMCG) industry is one of the largest market sectors globally, this industry represents companies that produce low-cost products that are continuously in high demand. At DarkMatter, our aim when working with brands that represent the FMCG sector is to deploy marketing strategies that ensures that the brand stands out, to continuously reaffirm trust in the brand and thus establish loyalty to the product.
Because we understand that although Fast Moving Consumer Goods are in high demand, it becomes a challenge to project the goods as unique and special in the minds of consumers due to the availability of many other brands of the categories of the products. At DarkMatter, we deploy solutions that make your brand come to life in an innovative and exciting way, consistently improving the brand’s identity and maintaining a trustworthy reputation to feed back into enabling your sales goals.
The companies within the industrial market play an increasingly vital role in growing our everyday economy. At DarkMatter we understand the significance of this role, we are also aware that the industrial sector is further characterised by extreme competitiveness and high uncertainty; hence why our aim when working with industrial brands is to establish and increase brand affinity and to draw up well thought-out strategies that align with the company’s strategy, to achieve their desired goals.
Additionally, to help industrial brands achieve a wider reach of clients, our marketing strategies meet this brief through strategic content to reach the right target market for the industrial sector.
At DarkMatter, we are proud to play a part in accelerating the growth of businesses at the forefront of technological innovation; some of the clients we continue to work closely with in this sector include; IBM, Microsoft and HP to mention a few. However, we understand the challenges that come with translating and explaining the technology of the brand into simple solutions to the average individual.
Through our work we aim to improve your brand’s messaging, to help distinguish your message from the competition. Moreover, and most importantly we synthesize and translate the complex tech message to ensure it is conveyed clearly and consumers simply get the idea. Because of our experience, DarkMatter further understands the B2B intricacies tech companies face with regards to digital marketing, we have seen how B2B marketing campaigns can be outdated, run short and not achieve desired results. Therefore, we ensure that we develop clear B2B marketing strategies and ideas that bring fresh, new perspectives that are specifically geared towards creating consistent B2B Brand Equity and ultimately sales enablement.
The pharmaceutical industry carries the vital role of providing health and wellness products. However, marketing these products is not done without challenges, this is because of inadequate brand awareness, complex regulations and increased competition within the sector.
DarkMatter recognises these critical marketing challenges faced in the pharmaceutical industry, we therefore focus on conceptualizing innovative brand solutions that are tailored to support specific pharmaceutical strategic objectives. Our brand solutions include Business to Consumer communication regarding over the counter goods; this strategy allows us to build your braind equity in the market, creating stronger top of mind awareness, while further providing greater understanding about the features and benefits offered by your product.
Our key team members have a deep understanding of pharmacology, this is essential in ensuring that the pharma products are experienced in an exciting and relatable way by the consumer.