In 2019, no one could have predicted how different things would look now. Our entrance into the new decade has been rocky, and the global COVID-19 pandemic has led to hardships, restrictions, and a completely new way of living. It has also presented a challenge to businesses, who must figure out how to navigate the […]
Sean Smith, creator, and founder behind VIDR, spent a long time in advertising as an art director and creative thinker. That was all before he picked up a camera and fell in love with the idea of video and content creation. Back Story As an Art director growing up in the industry from the […]
Actor, writer, afronaut, philanthropist. Lazola Gola is a man of many talents. We chatted to him about how lockdown has affected the entertainment industry and what he predicts the world of entertainment may look like after the COVID-19 pandemic. Being in entertainment, which has been one of the hardest-hit industries in the country, Gola says […]
A proudly African company with offices that have expanded from Johannesburg to Nairobi, London, and even Dubai, SovTech is a technology company that specialised in custom software development. Everything from web and app development to blockchain technology falls within their scope of practice. Chase le Roux, Commercial Director of SovTech, believes that all businesses have […]
Let’s face it. Drinks = connections. Probably one of the biggest things everyone is missing during lockdown is the option of going to a bar and enjoying a cocktail with friends and family. Dino Batista is one of the directors of Molecular Bars. In the events and entertainment industry since 2008, Batista started his own […]
It’s been over 6 months since the blow that no one expected: the COVID-19 pandemic that shook the world. People are experiencing so much pain: physically, emotionally, and especially financially. As many businesses continue to sink under the tidal waves of debt, small businesses are failing and having to shut down. Ray of Hope […]
There is nothing better than a dollop of deliciously sweet jam on a perfectly toasted piece of sourdough for a decadent breakfast treat. No one knows this better than Liebré Jacobs and her partners at FruitLips – a fruit manufacturing company that produces jams, marmalades, chutneys, and fruit in syrup to selected retail stores. As […]
Neospectives is the brainchild of Dineshrie Pillay, a woman dedicated to helping people awaken their inner leader. As a chartered accountant and certified business coach, Dineshrie has made it her mission to help leaders and businesses gain new perspectives about themselves and their positions in society. She helps people set goals and shows them what […]
If you’re looking to escape the mundane existence of your living room, then hopping on over to Roam Overlanding’s YouTube channel is sure to give you a sense of escapism. Adrian Abrahams is the presenter and creator of the content on Roam Overlanding, creatively documenting his journeys through South Africa’s incredible landscapes. ABOUT ADRIAN […]
If ever there were a person who embodied resilience, it would be Alexia Oliver. At just 23 years old and in her final year of medical school, she was diagnosed with Non-Hodgkin’s Lymphoma – a type of cancer of the blood. As a young woman, cancer wasn’t something particularly easy to bond with your friends […]
A brand ambassador is the face of the company, responsible for establishing networks and relationships and market the brand via word of mouth often through events – which is a difficult task in the age of isolation. Today, Keanu Batista the brand ambassador for Pernod Ricard is in the Lockdown Lowdown spotlight. He has explored […]
The barbershop is a thing of the past, especially once you’ve experienced Morgan Price’s 7Sins hair studio. He took the cookie-cutter barbershop mentality and smashed it into seven sin-filled pieces. THE FACE BEHIND THE HAIR Morgan, a creative himself, got tired of being in spaces that screamed: “generic hair lives here”. So he and […]
The fast moving consumer goods (FMCG) industry is one of the largest market sectors globally, this industry represents companies that produce low-cost products that are continuously in high demand. At DarkMatter, our aim when working with brands that represent the FMCG sector is to deploy marketing strategies that ensures that the brand stands out, to continuously reaffirm trust in the brand and thus establish loyalty to the product.
Because we understand that although Fast Moving Consumer Goods are in high demand, it becomes a challenge to project the goods as unique and special in the minds of consumers due to the availability of many other brands of the categories of the products. At DarkMatter, we deploy solutions that make your brand come to life in an innovative and exciting way, consistently improving the brand’s identity and maintaining a trustworthy reputation to feed back into enabling your sales goals.
The companies within the industrial market play an increasingly vital role in growing our everyday economy. At DarkMatter we understand the significance of this role, we are also aware that the industrial sector is further characterised by extreme competitiveness and high uncertainty; hence why our aim when working with industrial brands is to establish and increase brand affinity and to draw up well thought-out strategies that align with the company’s strategy, to achieve their desired goals.
Additionally, to help industrial brands achieve a wider reach of clients, our marketing strategies meet this brief through strategic content to reach the right target market for the industrial sector.
At DarkMatter, we are proud to play a part in accelerating the growth of businesses at the forefront of technological innovation; some of the clients we continue to work closely with in this sector include; IBM, Microsoft and HP to mention a few. However, we understand the challenges that come with translating and explaining the technology of the brand into simple solutions to the average individual.
Through our work we aim to improve your brand’s messaging, to help distinguish your message from the competition. Moreover, and most importantly we synthesize and translate the complex tech message to ensure it is conveyed clearly and consumers simply get the idea. Because of our experience, DarkMatter further understands the B2B intricacies tech companies face with regards to digital marketing, we have seen how B2B marketing campaigns can be outdated, run short and not achieve desired results. Therefore, we ensure that we develop clear B2B marketing strategies and ideas that bring fresh, new perspectives that are specifically geared towards creating consistent B2B Brand Equity and ultimately sales enablement.
The pharmaceutical industry carries the vital role of providing health and wellness products. However, marketing these products is not done without challenges, this is because of inadequate brand awareness, complex regulations and increased competition within the sector.
DarkMatter recognises these critical marketing challenges faced in the pharmaceutical industry, we therefore focus on conceptualizing innovative brand solutions that are tailored to support specific pharmaceutical strategic objectives. Our brand solutions include Business to Consumer communication regarding over the counter goods; this strategy allows us to build your braind equity in the market, creating stronger top of mind awareness, while further providing greater understanding about the features and benefits offered by your product.
Our key team members have a deep understanding of pharmacology, this is essential in ensuring that the pharma products are experienced in an exciting and relatable way by the consumer.