With the rise of online visual culture, companies are becoming more aware that they need to focus on more than just content. Design is more than just making your website pretty, it can affect the way your website is perceived and engaged with. In fact, companies that paid attention to their design were found to […]
A poor CI (Corporate Identity) can often cause more problems than it solves. Poor branding seeps into every part of the business, it messes with client interaction, it causes misalignment within employee ideals and can be problematic for merchandising and self-promotional work. Above all else, it just looks bad! First impressions count far more in […]
With design being the cornerstone of any creative agency we have come to realise how important a brief can be for both the client and the designer. It serves as a guide for the designer and insurance for the client. If you are unsure what a brief is let us quickly define it: a design […]