Content Stratagy



Your company’s content strategy plan focuses on reaching, engaging, and connecting with customers through content. Users benefit from this content, which can include videos, blog entries, infographics, and more. It is not, however, a sales copy; rather, it is an informational copy.

As a digital media strategy, the main purpose of a content marketing campaign is to deliver meaningful material to your target audience, increase traffic, and produce conversions. Content marketing also focuses on optimizing your content for search engines to boost your presence in search results from a technical aspect.

Content marketing is a good digital marketing approach to adopt since it allows you to interact with people along the purchase funnel and doubles website conversion rates.

The best thing is that a content marketing campaign is less expensive than traditional marketing.

Here are a few more reasons to include content marketing in your digital marketing strategy.

  • Compared to traditional marketing, it generates 54% more leads.

Content marketing is a long-term approach with a high return on investment. New leads and clients for your organization, as well as higher conversion rates, are all part of the ROI. Content marketing achieves these effects by focusing on each stage of the purchase process.

  • More than 60% of users choose content-creating businesses.

Users have a lot of influence in today’s online economy. They have the option of reading or disregarding your company’s messages, whether promotional or informative. Many people, on the other hand, respond positively to instructional content from businesses, which is why Content marketing is so important right now.

Do you want to incorporate Content marketing into your content marketing campaign?

Increase your revenue by partnering with our full-service digital marketing agency.

By contacting a content marketing agency like DarkMatter, you can chat with our experts and begin developing your specific approach.


Content strategy plan

Too often, content is used as a stand-alone strategy that neither achieves a corporate goal nor meets an audience’s needs.

What if we told you that Content marketing can result in quantifiable revenue?

Too often, content is used as a stand-alone strategy that neither achieves a corporate goal nor meets an audience’s needs. What if we told you that Content marketing can result in quantifiable revenue? To turn content into an ROI generator, our data-driven methods work in tandem with media and creativity. DarkMatter achieves transformational growth by forging genuine connections with customers—accounting for both the where and the who—along their path to purchasing an item.

DarkMatter achieves transformational growth by forging genuine connections with customers—accounting for both the where and the who—along their path to purchasing an item.


Our approach

DarkMatter is a Social media management company and a content marketing agency. Our strategy is as follows:

1. Analyze the Content and Audience

2. Content Planning and Strategy

2. Amplification and Content Creation

3. Content Evaluation

1 Analysis of our capabilities:

Analyze the Business
Gap Analysis and Content Audit
Audits of the audience
Analysis of Competitors
Interviews with stakeholders and customers
Keyword Research for User Training

2 Strategy Assistance:

Persona and User Journey Development Based on Data
Content strategy and planning for social media, particularly Facebook content strategy
Content Strategies and Migration Plans for Websites
Architecture of Information
Strategies for Blogging
Workshops on Content
Guidelines for Community Management
Content Management
Email Marketing Techniques

3 Content Assistance:

Ideas for a Campaign
Briefings on Content
Management of the Content Calendar
Brainstorming Ideas
Strategy and Management of Influencer Marketing
Distribution of Content

4 Content Measuring Assistance:

Plans and Frameworks for Measuring Content
Ongoing Content Measurement Reports Benchmarking
Recommendations for Social Analytics Tools

Contact Us, Today!

We'd love to hear from you.

Fast Moving Consumer Goods Industry

The fast moving consumer goods (FMCG) industry is one of the largest market sectors globally, this industry represents companies that produce low-cost products that are continuously in high demand. At DarkMatter, our aim when working with brands that represent the FMCG sector is to deploy marketing strategies that ensures that the brand stands out, to continuously reaffirm trust in the brand and thus establish loyalty to the product.

Because we understand that although Fast Moving Consumer Goods are in high demand, it becomes a challenge to project the goods as unique and special in the minds of consumers due to the availability of many other brands of the categories of the products. At DarkMatter, we deploy solutions that make your brand come to life in an innovative and exciting way, consistently improving the brand’s identity and maintaining a trustworthy reputation to feed back into enabling your sales goals.

Industrial Industry

The companies within the industrial market play an increasingly vital role in growing our everyday economy. At DarkMatter we understand the significance of this role, we are also aware that the industrial sector is further characterised by extreme competitiveness and high uncertainty; hence why our aim when working with industrial brands is to establish and increase brand affinity and to draw up well thought-out strategies that align with the company’s strategy, to achieve their desired goals.

Additionally, to help industrial brands achieve a wider reach of clients, our marketing strategies meet this brief through strategic content to reach the right target market for the industrial sector.

Tech Industry

At DarkMatter, we are proud to play a part in accelerating the growth of businesses at the forefront of technological innovation; some of the clients we continue to work closely with in this sector include; IBM, Microsoft and HP to mention a few. However, we understand the challenges that come with translating and explaining the technology of the brand into simple solutions to the average individual.

Through our work we aim to improve your brand’s messaging, to help distinguish your message from the competition. Moreover, and most importantly we synthesize and translate the complex tech message to ensure it is conveyed clearly and consumers simply get the idea. Because of our experience, DarkMatter further understands the B2B intricacies tech companies face with regards to digital marketing, we have seen how B2B marketing campaigns can be outdated, run short and not achieve desired results. Therefore, we ensure that we develop clear B2B marketing strategies and ideas that bring fresh, new perspectives that are specifically geared towards creating consistent B2B Brand Equity and ultimately sales enablement.

Pharmaceutical Industry

The pharmaceutical industry carries the vital role of providing health and wellness products. However, marketing these products is not done without challenges, this is because of inadequate brand awareness, complex regulations and increased competition within the sector.

DarkMatter recognises these critical marketing challenges faced in the pharmaceutical industry, we therefore focus on conceptualizing innovative brand solutions that are tailored to support specific pharmaceutical strategic objectives. Our brand solutions include Business to Consumer communication regarding over the counter goods; this strategy allows us to build your braind equity in the market, creating stronger top of mind awareness, while further providing greater understanding about the features and benefits offered by your product.

Our key team members have a deep understanding of pharmacology, this is essential in ensuring that the pharma products are experienced in an exciting and relatable way by the consumer.