Google Ads (formerly Google AdWords) is a Google-developed online advertising network in which advertisers compete to have brief commercials, service offerings, product listings, or videos displayed to web users.

  • The answer is, it depends.
    Although it may appear that ad Rands are being spent on Adwords, they are actually being spent on Google Ads mini-markets. Each of your keyword groupings, for example, will have its own set of rates and considerations to consider.

    Similarly, when you bid on Google for clicks or website traffic, you’re not bidding on the same clicks as everyone else on the planet. You’re simply bidding on relevant clicks for you and your competition.

    Because Google Ads is a keyword auction site, the cost of the terms you want to bid on will determine your budget. If a large number of advertisers are bidding high on a specific term, the bid for that keyword will be greater than for others, hence boosting your budget. Depending on the industry, this will vary greatly.
  • The Amount You Should Spend on Google Ads as a Starting Point
    The premise that a tiny, low-cost ad must produce results in order for a larger, more expensive, and more efficient ad to be purchased is incorrect at its heart. Under ideal circumstances, the more expensive something is (especially when the pricing is auction-based), the more value it should have.

    When compared to traditional advertising, it’s comparable to purchasing a modest classified text-based ad in the newspaper. If the modest ad produces any results, you’ll invest in a full-page ad.

    Note: Aim for at least 6 clicks every day while you collect data.
  • Google AdWords Budget You Should Allocate on a Monthly Basis
    Our strategists recommend starting budgets ranging from R14,000 to R140,000 per month, depending on the client, sector, objectives, and areas targeted.
    The bigger your initial budget should be, the better ready you are to create and optimize Google Ads campaigns.

    If you’re just getting started with your business and haven’t utilized Google Ads previously, you should start with a minimal budget that still allows you to compete. Consider increasing your budget if you have some Adwords experience.
    You’ll get the clicks you want as you increase your spending, and with that comes more data to work with. And if there’s one thing you’ll find useful, it’ll be data.

Google Ads will be an excellent investment if you’re considering AdWords and have a decent business.

You must consider your website, industry, and competition, but the advertising for a good business is far easier than advertising for a terrible firm.

If you’ve tried and failed with numerous advertising models, can’t seem to obtain word-of-mouth business, and are struggling to make ends meet, Google Ads isn’t the place to be.

If your firm is doing well and your clients realize what sets you apart in the local market, Google Ads will be one of the best business decisions you’ve ever made.

When considering the cost of Google Ads, it’s crucial to keep in mind that the cost of Google Ads campaigns is influenced by a number of factors.

As a result, the question “How much does a Google ad cost?” has no straight answer. You’ll need to conduct some research in your niche to determine the going rate per click.

If you want a ballpark estimate of how much Google advertisements will cost in 2021, the average cost-per-click for Google Ads on the search network across all industries is $2.69.

The good news is that the Google Advertisements platform enables business owners to manage their Google pay per click ads, choose the most effective keywords for their niche, create a daily Google PPC budget, and keep ad costs low.

The Google Ads auction is the most important aspect that impacts the cost of a Google ad. You must first determine how much your competitors are ready to spend per click for the same keywords, and then decide whether you are willing to bid higher for the same keywords.

Different types of ads campaigns


Brand recognition

For start-ups and product launches or reboots, raising brand recognition is generally the first step.

Ads are ideal for low-budget awareness efforts.

It is not always necessary to click on the ad.

When your potential customers are left wanting more, your brand recognition is successful.

It goes after them at the beginning of the buying process, when they're seeking providers like you.

Google adwords management services provided by DarkMatter create efficient brand campaigns that highlight the characteristics and benefits of your product or service while also giving your customers a solid grasp of your company.

We'll then use retargeting to make sure that when your customer is ready to buy, your company is front of mind.


Lead generation

The primary goal of advertising for many organizations is to initiate a conversation with the customer.

This is especially true for service organizations, which have a lengthier and more complicated sales process.

The first approach could be to use Google Ads.

To pique the interest of potential customers, you must combine great ad language with wonderfully successful landing pages.

To increase conversions, Dotwise writes ad copy, designs and builds landing pages (typically within your existing website), and creates effective calls-to-action.

Conversions are also tracked utilizing sophisticated and precise conversion tracking.


Sales generation

The sale might happen straight on the landing page for many businesses.

This is especially true for B2C enterprises that offer products to consumers through e-commerce.

We can lead qualified buyers to your website or online store using platforms like Google Ads and Google Shopping and then build a strong and urgent desire to buy.

We design the campaign, create ad copy, create brilliantly effective product landing pages, integrate payment systems such as WorldPay, Stripe, PayPal, SagePay, and many others, and install accurate conversion tracking so you can see your sales figures in real-time.

The Google Ads agency at DarkMatter offers not just industry-leading expertise, but also full-service paid advertising solutions. Our team of digital marketing experts can assist you with anything from launching a remarketing campaign to revising a series of shopping ads.​

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Fast Moving Consumer Goods Industry

The fast moving consumer goods (FMCG) industry is one of the largest market sectors globally, this industry represents companies that produce low-cost products that are continuously in high demand. At DarkMatter, our aim when working with brands that represent the FMCG sector is to deploy marketing strategies that ensures that the brand stands out, to continuously reaffirm trust in the brand and thus establish loyalty to the product.

Because we understand that although Fast Moving Consumer Goods are in high demand, it becomes a challenge to project the goods as unique and special in the minds of consumers due to the availability of many other brands of the categories of the products. At DarkMatter, we deploy solutions that make your brand come to life in an innovative and exciting way, consistently improving the brand’s identity and maintaining a trustworthy reputation to feed back into enabling your sales goals.

Industrial Industry

The companies within the industrial market play an increasingly vital role in growing our everyday economy. At DarkMatter we understand the significance of this role, we are also aware that the industrial sector is further characterised by extreme competitiveness and high uncertainty; hence why our aim when working with industrial brands is to establish and increase brand affinity and to draw up well thought-out strategies that align with the company’s strategy, to achieve their desired goals.

Additionally, to help industrial brands achieve a wider reach of clients, our marketing strategies meet this brief through strategic content to reach the right target market for the industrial sector.

Tech Industry

At DarkMatter, we are proud to play a part in accelerating the growth of businesses at the forefront of technological innovation; some of the clients we continue to work closely with in this sector include; IBM, Microsoft and HP to mention a few. However, we understand the challenges that come with translating and explaining the technology of the brand into simple solutions to the average individual.

Through our work we aim to improve your brand’s messaging, to help distinguish your message from the competition. Moreover, and most importantly we synthesize and translate the complex tech message to ensure it is conveyed clearly and consumers simply get the idea. Because of our experience, DarkMatter further understands the B2B intricacies tech companies face with regards to digital marketing, we have seen how B2B marketing campaigns can be outdated, run short and not achieve desired results. Therefore, we ensure that we develop clear B2B marketing strategies and ideas that bring fresh, new perspectives that are specifically geared towards creating consistent B2B Brand Equity and ultimately sales enablement.

Pharmaceutical Industry

The pharmaceutical industry carries the vital role of providing health and wellness products. However, marketing these products is not done without challenges, this is because of inadequate brand awareness, complex regulations and increased competition within the sector.

DarkMatter recognises these critical marketing challenges faced in the pharmaceutical industry, we therefore focus on conceptualizing innovative brand solutions that are tailored to support specific pharmaceutical strategic objectives. Our brand solutions include Business to Consumer communication regarding over the counter goods; this strategy allows us to build your braind equity in the market, creating stronger top of mind awareness, while further providing greater understanding about the features and benefits offered by your product.

Our key team members have a deep understanding of pharmacology, this is essential in ensuring that the pharma products are experienced in an exciting and relatable way by the consumer.