LinkedIn Marketing


LinkedIn is a B2B sales goldmine. You need to get in on that.

No other social network can hold a candle when it comes to B2B. LinkedIn has 756 million users in 200 countries, and they’re all there for work. If you’re looking to grow your business, here’s your opportunity.


Here’s what we’re about.

The best sales enablement tool is you. Your personal LinkedIn profile can be used for social selling and to generate organic in-bound leads. Here’s our 3-step recipe: a powered up profile, a solid content marketing plan, and great content.


Knowledge is power – or at the very least, it’s a fantastic tool for boosting B2B sales. We help clients understand their digital presence, and unlock insights through market research, giving them the data they need to make informed decisions.


Most companies aren’t using their tech to its full potential – especially when it comes to CRM tools. We’ll help you either get more out of what you have, or replace it with something better. Your team is going to be able to get a lot more done.



Social selling isn’t optional anymore. If you need leads, you need LinkedIn.

DarkMatter is a Johannesburg-based video production firm that offers a comprehensive range of services. As a corporate video production company, we've been working with businesses and organizations all over the country to create innovative and exciting corporate video content.

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companies around the world are using LinkedIn, and that number is growing fast.
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of salespeople who are doing social selling are outselling those who aren’t.
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is how much higher LinkedIn’s visitor-to-lead conversion rate is than Facebook’s.


We offer five key services.

It’s just a handful, but that’s how we like it. 360 DigiSales is not a jack of all trades agency. We’re strong believers in the concept that if you want to be specialists, you need to specialise. The reason we’re good at what we do? Practice.

LinkedIn Content Creation

You’ve heard it before: content is king. It’s especially true on LinkedIn, but you need the right content. We work with you to understand your voice and your needs, serving as your outsourced LinkedIn ghostwriting and content marketing partner, or as a seamless bolt-on to your in-house marketing team.

LinkedIn Brand Audit & Makeover

Great content needs to be matched with a good look. We pick apart your current personal and company profiles and help you rebuild them into something more effective. Once we’ve got an understanding of your brand and your goals, we work through strategy, design, copywriting, and finally set up.

Digital Gap Analysis

There are a lot of business growth opportunities to be had through digital marketing and workflows. We work with you to break down your current strengths and weaknesses in marketing, sales, content, and tech. Afterwards, we’re able to make recommendations for new and improved processes and tools.

Implementation & Training

If you’ve got customers and want to keep them (or get more), you need a CRM. We recommend HubSpot. We handle implementation and tech integrations, and thereafter we train you and your team to make sure you get the maximum benefit from it. We also do training for LinkedIn Sales Navigator (a definite must-have).

B2B Market Research

The better you understand your audience, the more effective your campaigns and sales efforts will be. Data can enable focused targeting, supercharging your brand awareness and sales conversions. We’ll collect data about the people you’re trying to reach, and help you uncover the insights you need.



Contact Us, Today!

We'd love to hear from you.

Fast Moving Consumer Goods Industry

The fast moving consumer goods (FMCG) industry is one of the largest market sectors globally, this industry represents companies that produce low-cost products that are continuously in high demand. At DarkMatter, our aim when working with brands that represent the FMCG sector is to deploy marketing strategies that ensures that the brand stands out, to continuously reaffirm trust in the brand and thus establish loyalty to the product.

Because we understand that although Fast Moving Consumer Goods are in high demand, it becomes a challenge to project the goods as unique and special in the minds of consumers due to the availability of many other brands of the categories of the products. At DarkMatter, we deploy solutions that make your brand come to life in an innovative and exciting way, consistently improving the brand’s identity and maintaining a trustworthy reputation to feed back into enabling your sales goals.

Industrial Industry

The companies within the industrial market play an increasingly vital role in growing our everyday economy. At DarkMatter we understand the significance of this role, we are also aware that the industrial sector is further characterised by extreme competitiveness and high uncertainty; hence why our aim when working with industrial brands is to establish and increase brand affinity and to draw up well thought-out strategies that align with the company’s strategy, to achieve their desired goals.

Additionally, to help industrial brands achieve a wider reach of clients, our marketing strategies meet this brief through strategic content to reach the right target market for the industrial sector.

Tech Industry

At DarkMatter, we are proud to play a part in accelerating the growth of businesses at the forefront of technological innovation; some of the clients we continue to work closely with in this sector include; IBM, Microsoft and HP to mention a few. However, we understand the challenges that come with translating and explaining the technology of the brand into simple solutions to the average individual.

Through our work we aim to improve your brand’s messaging, to help distinguish your message from the competition. Moreover, and most importantly we synthesize and translate the complex tech message to ensure it is conveyed clearly and consumers simply get the idea. Because of our experience, DarkMatter further understands the B2B intricacies tech companies face with regards to digital marketing, we have seen how B2B marketing campaigns can be outdated, run short and not achieve desired results. Therefore, we ensure that we develop clear B2B marketing strategies and ideas that bring fresh, new perspectives that are specifically geared towards creating consistent B2B Brand Equity and ultimately sales enablement.

Pharmaceutical Industry

The pharmaceutical industry carries the vital role of providing health and wellness products. However, marketing these products is not done without challenges, this is because of inadequate brand awareness, complex regulations and increased competition within the sector.

DarkMatter recognises these critical marketing challenges faced in the pharmaceutical industry, we therefore focus on conceptualizing innovative brand solutions that are tailored to support specific pharmaceutical strategic objectives. Our brand solutions include Business to Consumer communication regarding over the counter goods; this strategy allows us to build your braind equity in the market, creating stronger top of mind awareness, while further providing greater understanding about the features and benefits offered by your product.

Our key team members have a deep understanding of pharmacology, this is essential in ensuring that the pharma products are experienced in an exciting and relatable way by the consumer.