Web Development



By integrating text, photos, and sometimes animations, a well-structured and clear website not only improves traffic but also helps visitors comprehend the business, product, or service. As a result, a better user experience aids the company in reaching out to more customers.

Have you noticed a drop in sales or leads? If this is the case, it may be time to hire a digital marketing agency to help you create an inbound marketing strategy that will reach your potential customers where they are using the intern. According to 60% of marketers, the most difficult aspect of content is rising traffic and generating leads. If there is no return on investment, your employees may become dissatisfied. Working with a marketing firm, you can create a plan that combines your sales process with marketing techniques that create quality leads for your sales team. This method of generating high-quality leads saves time and allows your sales department to be more productive.

If you haven’t updated your website in over two years, you must immediately create a new website in order to remain competitive. Google now rewards websites that are mobile-friendly and responsive with a higher ranking. A website that adapts to fit desktop screens, tablets, and smartphones provides a consistent viewing experience across any devices your audience may use to access your site. You’re losing out not only with Google’s ranking algorithm but also with a consumer base that is more digitally savvy than ever before if your site isn’t responsive.

Low traffic to your website can be caused by incomplete or failed marketing efforts.

Being a business owner comes with a lot of obligations that no one can do on their own.

Business leaders are frequently challenged for time to manage, plan, operations, finance, and other aspects of their business.

This out-of-date content can affect you not only in Google’s search results but also on social media, where infrequent posting reduces engagement.

Every day, you should create new social media content, and once a week, you should create unique content for your website.

If your website is witnessing a reduction in traffic, you might consider employing a digital marketing firm.

Maintaining a team committed to marketing, optimization, and growth objectives can assist you to avoid repeating the cycle of decline.

hen designing the style and feel of a website, there are numerous factors to consider. To keep you from becoming overwhelmed, the web design development process can be broken down into seven steps:


Step 1: Obtaining information


The first step focuses on gathering all of the project’s relevant information. To go deeper into the business needs, you should ask pertinent questions as a design team. Analyze the client’s requirements, identify the website’s purpose, and establish the website’s goals. The most common goals are information sharing and money-making, or a combination of the two. Your team must consider how a good website might help you achieve your business objectives.

After that, do some research on your intended audience. What is the first group of persons you’d like to contact? What is their age, what are their interests, and what are their habits? Answering these questions will assist you in determining the ideal website design style.


Designers must familiarize themselves with the website’s content. What kind of information will the website’s target audience be looking for? Is it precise product or service information, internet buying, or something else entirely? Both the content and the design are inextricably linked to one another.


Step 2: Strategy and planning, as well as wireframing

It’s time to bring the information obtained in phase one together and create a complete website plan. A site map is created at this point. The site map provides a list of all of the website’s primary topic categories, including sub-topics where relevant. This map will help you understand the navigational layout and what material will be on the website. Future clients are website end-users, and their trips must be as straightforward as feasible. An excellent user interface is the foundation of an easy-to-navigate website.

After that, do some research on your intended audience. What is the first group of persons you’d like to contact? What is their age, what are their interests, and what are their habits? Answering these questions will assist you in determining the ideal website design style.


Designers must familiarize themselves with the website’s content. What kind of information will the website’s target audience be looking for? Is it precise product or service information, internet buying, or something else entirely? Both the content and the design are inextricably linked to one another.


Step 3: Creating a graphical design


To strengthen the brand identity on the website, it is critical to apply such visual components as the logo and brand colors with care and taste as part of the design process. The team normally builds one or more website prototypes throughout the design phase. A prototype is often a static graphic that depicts the website’s ultimate appearance. Making clickable prototypes to enable the client to get a feel for the website before production begins is a fantastic idea.

This process normally necessitates extensive connection with your clients, such as email exchanges and collaboration through content sharing services (Dropbox, Zeplin). To guarantee that the final website meets the client’s needs, taste, and vision, the client should be kept informed throughout the design and development process. At this stage, brainstorming and idea-sharing are essential.


Step 4: Design and construction


The design should be finished at this time. However, it is most often in the form of static graphics. Depending on the complexity of the design, it may necessitate additional development time to convert it to HTML/CSS and then add a layer of animations or JavaScript.

The homepage is created first, followed by the creation of a “shell” for the inside pages. The shell holds the website’s main navigation and serves as a template for the website’s content pages. The design team’s job now is to fill internal pages with information after the shell has been developed.


Elements such as interactive contact forms and e-commerce shopping carts should be implemented and effective during this phase.

At this point, communication between your staff and the client should be consistent. The client will need to see the modifications made to the website in order to make all of the necessary changes quickly.

Understanding the fundamentals of front-end development would be a huge plus for any designer. These tasks entail writing valid HTML/CSS code that adheres to web standards and works in a variety of browsers. This knowledge will facilitate team communication and eliminate misunderstandings.

Everything must be thoroughly tested once the work is complete.


Step 5: Testing.


The testing procedure can begin after the material and images are in place. Every page must be tested to ensure that all links work and that the website displays properly in various browsers. Even the word order in titles and descriptions affects how well a webpage performs in search engines. When your website has a certain amount of traffic, you can use A/B testing strategies to determine the best combination.


Step 6: Delivery and launch


It’s time for the website to go live once you’ve received final approval from the client. However, before doing so, go over the site one last time to ensure that all files have been uploaded successfully and that it is fully functional. Aside from that, the domain name for the website should be registered, as well as web hosting accounts.

Plugin installation (for WordPress or other CMS-driven websites) and Search Engine Optimization activities are also included in this step’s final elements. SEO is the process of optimizing your website’s title, description, and keyword tags in order to help it rank better in search engines. Search engine optimization is important since it ensures that the developed website is visible to visitors and that they can quickly locate it.


Step 7: Care and Maintenance


After the website is online, it normally has to be maintained on a regular basis. User testing can be repeated over and over on new content and features to improve usability and discoverability. All of this could result in additional design and development tasks.



We design websites that enthrall and inspire visitors.

Nowadays, having a strong internet presence is crucial for online advertising.

That’s why we’re committed to developing modern, beautiful websites that prioritize functionality, UI/UX design, and performance.

DarkMatter creates a comprehensive digital marketing strategy for our clients. This can include everything from simple websites to complicated online portals and e-commerce platforms, allowing us to serve both small and large organizations. Each site is constructed using a fully functional content management system, such as WordPress, that allows you to manage your own material.


Take your visitors on a journey by providing them with the best website experience possible.

Captivate users with stunning visuals and keep them on your site by making it simple to find exactly what they're looking for. The appearance and feel of a website can be inspiring, but user-friendliness is critical to its success. We are convinced that balancing these two design elements will result in the best user experience.

Your website will be built to meet your objectives, whether they are to convert leads, produce sales, or attract traffic.


Your website must be created with the end-user in mind.

A website should be interesting to visit, easy to navigate, and targeted at your intended demographic.

The user journey determines whether a lead becomes a lucrative customer. Every design decision you make will have an impact on how a user interacts with the page. You must provide enough information for consumers to make educated judgments, and your calls to action should direct them toward a specific objective. DarkMatter will design a website that prioritizes your users. To ensure that your website converts, we'll advise you on the greatest features and create user-friendly designs with easy navigation.


We're more than just a website design company.

We are invested in your success.

We're here to assist you in attracting internet customers.

From the beginning, we'll take the time to learn about your company, your brand, and your goals so that we can create the greatest website for you.

We'll get your feedback on every mock-up, prototype, and design concept so you're always at the center of the process.

We've discovered that working together with our web design team is the most effective method to achieve achievement.

We'll get your feedback on every mock-up, prototype, and design concept so you're always at the center of the process.

Want to see some of the best website design on the internet? Click to view! We're even featured!

Contact Us, Today!

We'd love to hear from you.

Fast Moving Consumer Goods Industry

The fast moving consumer goods (FMCG) industry is one of the largest market sectors globally, this industry represents companies that produce low-cost products that are continuously in high demand. At DarkMatter, our aim when working with brands that represent the FMCG sector is to deploy marketing strategies that ensures that the brand stands out, to continuously reaffirm trust in the brand and thus establish loyalty to the product.

Because we understand that although Fast Moving Consumer Goods are in high demand, it becomes a challenge to project the goods as unique and special in the minds of consumers due to the availability of many other brands of the categories of the products. At DarkMatter, we deploy solutions that make your brand come to life in an innovative and exciting way, consistently improving the brand’s identity and maintaining a trustworthy reputation to feed back into enabling your sales goals.

Industrial Industry

The companies within the industrial market play an increasingly vital role in growing our everyday economy. At DarkMatter we understand the significance of this role, we are also aware that the industrial sector is further characterised by extreme competitiveness and high uncertainty; hence why our aim when working with industrial brands is to establish and increase brand affinity and to draw up well thought-out strategies that align with the company’s strategy, to achieve their desired goals.

Additionally, to help industrial brands achieve a wider reach of clients, our marketing strategies meet this brief through strategic content to reach the right target market for the industrial sector.

Tech Industry

At DarkMatter, we are proud to play a part in accelerating the growth of businesses at the forefront of technological innovation; some of the clients we continue to work closely with in this sector include; IBM, Microsoft and HP to mention a few. However, we understand the challenges that come with translating and explaining the technology of the brand into simple solutions to the average individual.

Through our work we aim to improve your brand’s messaging, to help distinguish your message from the competition. Moreover, and most importantly we synthesize and translate the complex tech message to ensure it is conveyed clearly and consumers simply get the idea. Because of our experience, DarkMatter further understands the B2B intricacies tech companies face with regards to digital marketing, we have seen how B2B marketing campaigns can be outdated, run short and not achieve desired results. Therefore, we ensure that we develop clear B2B marketing strategies and ideas that bring fresh, new perspectives that are specifically geared towards creating consistent B2B Brand Equity and ultimately sales enablement.

Pharmaceutical Industry

The pharmaceutical industry carries the vital role of providing health and wellness products. However, marketing these products is not done without challenges, this is because of inadequate brand awareness, complex regulations and increased competition within the sector.

DarkMatter recognises these critical marketing challenges faced in the pharmaceutical industry, we therefore focus on conceptualizing innovative brand solutions that are tailored to support specific pharmaceutical strategic objectives. Our brand solutions include Business to Consumer communication regarding over the counter goods; this strategy allows us to build your braind equity in the market, creating stronger top of mind awareness, while further providing greater understanding about the features and benefits offered by your product.

Our key team members have a deep understanding of pharmacology, this is essential in ensuring that the pharma products are experienced in an exciting and relatable way by the consumer.